Bojo Novo: A Celebration of Beaujolais Nouveau

Join us for the inaugural Bojo Novo celebration, an evening dedicated to the excitement and tradition of the new Beaujolais release - fresh from this year’s harvest in Beaujolais!

This event marks the joyful close of a particularly challenging harvest season, honoring a tradition that dates back to the 19th century. In the 1950s, the release date was officially set as the third Thursday of November, sparking the legendary Bojo Run, a spirited race among merchants to bring the first bottles to the UK market.

Be among the first to taste this year’s Beaujolais Nouveau, a wine bursting with freshness, liveliness and vibrant red-cherry fruit notes. Crafted by 6th-generation winemaker Maxime Perrachon, who farms organically and limits yields for purity and intensity, this wine is a true testament to craftsmanship and care. (Vegan-friendly, though not certified.)

Made from 100% Gamay Noir à Jus Blanc - a cross between Pinot Noir and Gouais Blanc - this expressive, early-ripening grape brings the energy and charm that make Beaujolais Nouveau so special.

Come raise a glass and toast to Bojo Novo, where tradition, terroir and celebration come together. Limited Stock - pre-order your bottle direct with us, now!